🇧🇩 Hustling to develop a marketing career digital space
Title
Jun 2022 – Present
bKash Limited
EVP & HoD, Digital Assets & Communications
Roles & Responsibilities : • Envision, plan, develop, implement, and manage the digital strategy for bKash • Lead the Digital Assets and Communications department • Collab with digital-minded partners to drive campaigns • Increase digital footprint of bKash through the right mix of digital and legacy media • Communicate the cashless ecosystem to the digital natives
Key Achievements : • CEO’s Award 2022 for Creating Awareness about Remittance
Feb 2020 – Jun 2022
IPDC Finance
DGM, Head of Products and Marketing
Roles & Responsibilities : • Heading the 13-member Retail Products and Marketing team; responsible for delivering the portfolio growth for all 7 Retail Products/Brands • Crafting new products and campaigns for new customer acquisition and profitability • Overseeing Communication team to enhance brand visibility • Responsible for all Retail Asset & Liability marketing campaigns
Key Achievements : • Launching credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি • Introducing sustainable Social campaign IPDC মানবিা deposit, book fair loan at 0% interest IPDC সুববাধ, existing customer support against COVID-19 IPDC আব াগ্য, Folk-music platform IPDC আমাবে গ্ান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টা
Feb 2020 – Jun 2022
IPDC Finance
Roles & Responsibilities : • Heading the 13-member Retail Products and Marketing team; responsible for delivering the portfolio growth for all 7 Retail Products/Brands • Crafting new products and campaigns for new customer acquisition and profitability • Overseeing Communication team to enhance brand visibility • Responsible for all Retail Asset & Liability marketing campaigns
Key Achievements : • Launching credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি • Introducing sustainable Social campaign IPDC মানবিা deposit, book fair loan at 0% interest IPDC সুববাধ, existing customer support against COVID-19 IPDC আব াগ্য, Folk-music platform IPDC আমাবে গ্ান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টা
Feb 2020 – Jun 2022
IPDC Finance
Roles & Responsibilities : • Heading the 13-member Retail Products and Marketing team; responsible for delivering the portfolio growth for all 7 Retail Products/Brands • Crafting new products and campaigns for new customer acquisition and profitability • Overseeing Communication team to enhance brand visibility • Responsible for all Retail Asset & Liability marketing campaigns
Key Achievements : • Launching credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি • Introducing sustainable Social campaign IPDC মানবিা deposit, book fair loan at 0% interest IPDC সুববাধ, existing customer support against COVID-19 IPDC আব াগ্য, Folk-music platform IPDC আমাবে গ্ান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টা
Feb 2020 – Jun 2022
IPDC Finance
Roles & Responsibilities : • Heading the 13-member Retail Products and Marketing team; responsible for delivering the portfolio growth for all 7 Retail Products/Brands • Crafting new products and campaigns for new customer acquisition and profitability • Overseeing Communication team to enhance brand visibility • Responsible for all Retail Asset & Liability marketing campaigns
Key Achievements : • Launching credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি • Introducing sustainable Social campaign IPDC মানবিা deposit, book fair loan at 0% interest IPDC সুববাধ, existing customer support against COVID-19 IPDC আব াগ্য, Folk-music platform IPDC আমাবে গ্ান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টা
Sep 2018 – Mar 2019
Unilever Bangladesh
Media & Activation Manager, Beauty & Personal Care
Roles & Responsibilities : • Leading Beauty and Personal Care marketing investment team; responsible for activating 14 brands through media, digital, activation and outdoor • Ensuring brands’ dominance through omni-channel strategy and investment • Managing media relationships with channels, agencies, celebrities, NGOs and Professional bodies for brand partnerships • Driving integrated campaigns and sponsorship programs with BCB, BDS, FDCB etc.
Key Achievements :
Jan 2018 – Sep 2018
Unilever Bangladesh
Shopper Activation Manager, Customer Development
Roles & Responsibilities : • Leading a 5-member shopper marketing & merchandising team to ensure POS visibility • Redesigning Unilever লাবে বাজা activation nationwide over a thousand cluster markets • Digitizing shopper activation through android-based monitoring platform (MARS) and merchandizing system through Post-It
Key Achievements :
Aug 2016 – Dec 2017
Unilever Bangladesh
Senior Territory Manager, Customer Development
Roles & Responsibilities : • Responsible for primary & secondary sales of the largest territory of Dhaka South • Co-engineered in developing Dhaka Metro business strategy for 2017 • Partnering in pilot of Unilever Perfect City Project to recruit new customers & shoppers
Key Achievements :
Aug 2015 – Mar 2016
Unilever Bangladesh
Brand Manager, Pepsodent, Oral Care
Roles & Responsibilities : • Preparing 2016 Oral Care Category Strategy & Business plan • Implementing the biggest digital-led integrated campaign ক্লোজ-আপ কোছে আসোর সোহসী গল্প • Deploying 3 successful consumer promotions with Pepsodent and Closeup
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Activation Manager, Brand Building
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Sep 2010 – Aug 2016
Unilever Bangladesh
Roles & Responsibilities : • Executed 70 unique activations and events; 250+ sponsorship programs over 6 years • Designing and deploying school programs and professional marketing program for Lifebuoy and Pepsodent, got replicated in other OpCos • Developing cost-effective sustainable activation models for Personal & Home Care brands • Partnering in development of Activation Execution SOP for Unilever • Managing Billboards, wall-paintings, innovative branding inclusive of ferry and lorry branding, LED vehicles, giant LED screen display and illuminated 25’ dummies
Key Achievements :
Mar 2010 – Sep 2010
IPDC Finance
Executive, HR & Corporate Communication
Roles & Responsibilities : • Managing annual events & media • Planning and executing AGM, EGM and Annual Cultural Events for external stakeholders • Developing & implementing standard recruitment procedures • Working on publication of Annual Report
Key Achievements : • Launching credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি • Introducing sustainable Social campaign IPDC মানবিা deposit, book fair loan at 0% interest IPDC সুববাধ, existing customer support against COVID-19 IPDC আব াগ্য, Folk-music platform IPDC আমাবে গ্ান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টা
Developing With a Passion While Exploring The World.
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About Me
Digital, Brand, and Media Strategist with 15 years of experience in Fast-moving Consumer Goods and Financial Institutes. Expertise in marketing innovation and purpose-led initiatives. An early adopter of tech-based transformation.
What Services I’m Providing
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Analyst
Data-driven decision maker
Strategist
Starts with the end user
Solver
result seeker
Executive Vice President & Head of Department, Digital Assets & Communications bKash Limited
Jan 2010 – Mar 2010
Leading the Digital Assets and Communications department, Collaborating with digital-minded partners to drive campaigns. Increasing digital footprint of bKash through the right mix of digital and legacy media. Communicating the cashless ecosystem to the digital natives.
Led the 13-member Retail Products and Marketing team responsible for delivering the portfolio growth for all 7 Retail Products/Brands. Designed new products and campaigns for new customer acquisition and profitability. Launched credit card-less digital lending IPDC EZ, financial services for women IPDC প্রীতি . Introduced sustainable Social campaign IPDC মানবতা deposit, book fair loan at 0% interest IPDC সুবোধ, existing customer support against COVID-19 IPDC আরোগ্য, Folk-music platform IPDC আমাদের গান, digital competition platform বঙ্গবন্ধু গ্র্যান্ডমাস্টার
Media & Activation Manager, Brand Building UNILEVER
Sep 2010 – Mar 2019
Led Beauty and Personal Care marketing investment team responsible for activating 14 brands through media, digital, activation, and outdoor. Ensured brands’ dominance through Omni-channel strategy and ROI driven investment. Digitalised experiential activations, agency reporting tool with Unilever MARS Managed media relationships with channels, agencies, celebrities, NGOs, and Professional bodies for brand partnerships.
Managed annual media & events within allocated budget . Planned and rolled out AGM, EGM and Annual Cultural Events for external stakeholders. Developed & implemented standard recruitment procedures. Worked on publication of annual report.
Designed Brand campaigns as per Clients’ requirement – Wheel, Fair & Lovely Men, Agora, Nestle Corporate. Coordinated between agency & client. Designed media campaign for Print Media, TV, Radio and on-ground.
Publications, Projects & Awards
Throughout my journey, I’ve worked on impactful projects, shared insights through publications, and recieved recognition for my contributions. Below are some highlights of my work and achievements.
What My Peers Says
I have been fortunate to work with incredible people who have shared their thoughts on our collaborations. Here’s what they had to say:
Mr. Ishtiaque Shahriar is the perfect example of a motivated, passionate and visionary supervisor. I had him as my line manager at the very beginning of my career and he was the one who shaped my understanding about marketing, product development and analytics. Mr. Ishtiaque knows how to bring the best out the members of his team, by inspiring and mentoring them and I am lucky to have worked under him.
I truly consider myself fortunate enough to have Mr. Ishtiaque as one of my mentors. Through my various interaction with him on our mentoring sessions, I found him to have amazing people skills and charisma. Given his varied set of experiences of having worked across industries like FMCG to Fintech, he is able to give in very helpful advices by blending in a variety of perspectives. He can inspire others to strive for the best and is also open to constructive discussions and feedback from others. I always wish for him the very best!
Mr. Ishtiaque is a visionary leader who always focuses on ensuring growth of his team members. He provided me with the guidance, mentoring and the opportunity to launch some of the most exciting products in the financial sector of Bangladesh. He arranged several learning sessions for his team and always inspired me to try my best. One of the many things I learned while working under him is the attention to detail during conducting any task.
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Work Experience
Working Process
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