Developing With a Passion While Exploring The World.
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About Me
Digital, Brand, and Media Strategist with 15 years of experience in Fast-moving Consumer Goods and Financial Institutes. Expertise in marketing innovation and purpose-led initiatives. An early adopter of tech-based transformation.
What Services I’m Providing
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Analyst
Data-driven decision maker

Strategist
Starts with the end user

Solver
result seeker
Salaam from
ISHTIAQUE
SHAHRIAR
đ§đŠ
Hustling to develop a marketing career digital space

Working Process
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Work Experience
bKash Limited
Jan 2010 – Mar 2010
Leading the Digital Assets and Communications department, Collaborating with digital-minded partners to drive campaigns. Increasing digital footprint of bKash through the right mix of digital and legacy media. Communicating the cashless ecosystem to the digital natives.
IPDC of Bangladesh Ltd.
Mar 2019 – Jun 2022
Led the 13-member Retail Products and Marketing team responsible for delivering the portfolio growth for all 7 Retail Products/Brands. Designed new products and campaigns for new customer acquisition and profitability. Launched credit card-less digital lending IPDC EZ, financial services for women IPDC āĻĒā§āĻ°ā§āĻ¤āĻŋ . Introduced sustainable Social campaign IPDC āĻŽāĻžāĻ¨āĻŦāĻ¤āĻž deposit, book fair loan at 0% interest IPDC āĻ¸ā§āĻŦā§āĻ§, existing customer support against COVID-19 IPDC āĻāĻ°ā§āĻā§āĻ¯, Folk-music platform IPDC āĻāĻŽāĻžāĻĻā§āĻ° āĻāĻžāĻ¨, digital competition platform āĻŦāĻā§āĻāĻŦāĻ¨ā§āĻ§ā§ āĻā§āĻ°ā§āĻ¯āĻžāĻ¨ā§āĻĄāĻŽāĻžāĻ¸ā§āĻāĻžāĻ°
UNILEVER
Sep 2010 – Mar 2019
Led Beauty and Personal Care marketing investment team responsible for activating 14 brands through media, digital, activation, and outdoor. Ensured brandsâ dominance through Omni-channel strategy and ROI driven investment. Digitalised experiential activations, agency reporting tool with Unilever MARS
Managed media relationships with channels, agencies, celebrities, NGOs, and Professional bodies for brand partnerships.
IPDC of Bangladesh Ltd.
Mar 2010 – Sep 2010
Managed annual media & events within allocated budget . Planned and rolled out AGM, EGM and Annual Cultural Events for external stakeholders. Developed & implemented standard recruitment procedures. Worked on publication of annual report.
ADCOMM Ltd
Jan 2010 – Mar 2010
Designed Brand campaigns as per Clientsâ requirement â Wheel, Fair & Lovely Men, Agora, Nestle Corporate. Coordinated between agency & client. Designed media campaign for Print Media, TV, Radio and on-ground.
Publications, Projects & Awards
Throughout my journey, I’ve worked on impactful projects, shared insights through publications, and recieved recognition for my contributions. Below are some highlights of my work and achievements.




What My Peers Says
I have been fortunate to work with incredible people who have shared their thoughts on our collaborations. Here’s what they had to say:

Mr. Ishtiaque Shahriar is the perfect example of a motivated, passionate and visionary supervisor. I had him as my line manager at the very beginning of my career and he was the one who shaped my understanding about marketing, product development and analytics. Mr. Ishtiaque knows how to bring the best out the members of his team, by inspiring and mentoring them and I am lucky to have worked under him.
Michael RozarioMichael Rozario
Internal Audit Coordinator at GNWT

I truly consider myself fortunate enough to have Mr. Ishtiaque as one of my mentors. Through my various interaction with him on our mentoring sessions, I found him to have amazing people skills and charisma. Given his varied set of experiences of having worked across industries like FMCG to Fintech, he is able to give in very helpful advices by blending in a variety of perspectives. He can inspire others to strive for the best and is also open to constructive discussions and feedback from others. I always wish for him the very best!

Mr. Ishtiaque is a visionary leader who always focuses on ensuring growth of his team members. He provided me with the guidance, mentoring and the opportunity to launch some of the most exciting products in the financial sector of Bangladesh. He arranged several learning sessions for his team and always inspired me to try my best. One of the many things I learned while working under him is the attention to detail during conducting any task.
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